New digital marketing and e-commerce certificate In partnership with the well-known open online course provider
Coursera, we have designed an online professional certificate course in digital marketing and e-commerce for small and medium-sized businesses (SMEs) and have made available 1,000 scholarships to Africans who desire to enroll. The certificate program is the most recent in a series of efforts targeted at preparing participants for entry jobs.Find out more at
g.co/grow/ecommercecertificate
New Local Opportunity Finder tool To help local businesses be more discoverable on Google Search, we created the
Local Opportunity Finder tool, which analyzes a Google Business Profile and makes personalized recommendations to business owners on how to enhance the way their business profile looks to consumers when they use Google Search. Find out more at g.co/lof/ssa
For the SMBs that can take advantage of it, this ecommerce explosion represents a significant opportunity. As
a study by McKinsey points out, it not only allows SMBs to transcend the limits of brick and mortar stores but also to reach new markets more efficiently.
As exciting as it’s been to witness the growth in African ecommerce over the past couple of years, it’s even more exciting to think about how much more room for growth there still is.
We’re excited to be on this journey, and to be providing support to business owners on the continent.
By Mojolaoluwa Aderemi-Makinde, Regional Head Brand and Reputation, Africa - Google
