Official Google Africa Blog: A Digital Growth Program for Publishers in South Africa

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Google in Sub-Saharan Africa: news, stories and thoughts

A Digital Growth Program for Publishers in South Africa

Monday, May 16, 2022

blog postDigital Immersion Program: South Africa Edition

There are difficulties around shifting from print to digital both from the publisher and reader perspective. Multiple contributing factors need to be considered as part of this shift, including access to wifi, data, and a bigger conversation around how people pay for digital news.

There tend to be silos between the editorial and commercial teams, sometimes resulting in a disconnect on how publishers make the shift to digital. Digital transformation should be a concerted effort, and allocated sufficient resources, allowing the entire team the agility to experiment and grow together.

Digital transformation should be collaborative and data driven. In order to drive digital transformation, it is important for publishers to use data to collect, refine and use it to better serve the needs of their audiences.

Editors’ note: hear more from Abongile at the Digital Immersion Program in CapeTown,

in this short video.

Posted by Abongile Mashele, Senior Manager, Government Affairs and Public Policy, Southern Africa, Google.

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