Official Google Africa Blog: A Digital Growth Program for Publishers in South Africa

Africa Blog

Google in Sub-Saharan Africa: news, stories and thoughts

A Digital Growth Program for Publishers in South Africa

Monday, May 16, 2022

blog postDigital Immersion Program: South Africa Edition

There are difficulties around shifting from print to digital both from the publisher and reader perspective. Multiple contributing factors need to be considered as part of this shift, including access to wifi, data, and a bigger conversation around how people pay for digital news.

There tend to be silos between the editorial and commercial teams, sometimes resulting in a disconnect on how publishers make the shift to digital. Digital transformation should be a concerted effort, and allocated sufficient resources, allowing the entire team the agility to experiment and grow together.

Digital transformation should be collaborative and data driven. In order to drive digital transformation, it is important for publishers to use data to collect, refine and use it to better serve the needs of their audiences.

Editors’ note: hear more from Abongile at the Digital Immersion Program in CapeTown,

in this short video.

Posted by Abongile Mashele, Senior Manager, Government Affairs and Public Policy, Southern Africa, Google.

====

Labels

add me to search
Africa Internet Economy
Digital Transformation
Dodos
doodle
doodle4google
Eric Okafor
Ghana
Google Africa
Internet in Africa
Kay Kgonyama
Metro Fibre
Next Billion Users
people card
Project Link
Public Policy
Search
Uganda
YouTube Africa
YouTube Awards
YouTube Creators
YouTubeBlack

Archive

2023
- Feb

2022
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2021
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2020
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2019
- Nov
- Oct
- Aug
- Jul
- Apr
- Mar
- Feb

2018
- Nov
- Oct
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2017
- Dec
- Nov
- Oct
- Jul
- Jun
- May
- Mar
- Feb

2016
- Dec
- Nov
- Oct
- Sep
- Jul
- Apr
- Mar
- Feb
- Jan

2015
- Dec
- Nov
- Oct
- Sep
- Aug
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2014
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- Apr
- Mar
- Feb
- Jan

2013
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2012
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2011
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2010
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2009
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2008
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul

Feed

We Love Feedback

Do you want to respond to a post or give us feedback? Please visit our discussion group.

Google
Privacy
Terms