Africa Blog
Google in Sub-Saharan Africa: news, stories and thoughts
It’s now free to sell on Google
Thursday, April 23, 2020
Reposted from the official Google blog
The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.
In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google.
Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.
For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping ads, you don't have to do anything to take advantage of the free listings, and for new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months.
These changes will take effect in the U.S. before the end of April, and we aim to expand this globally before the end of the year. Our
help center
has more details on how to participate in free product listings and Shopping ads.
We’re also kicking off a new partnership with PayPal to allow merchants to link their accounts. This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users. And we’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.
Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.
Posted by Bill Ready, President, Commerce
====
Labels
add me to search
Africa Internet Economy
Digital Transformation
Dodos
doodle
doodle4google
Eric Okafor
Ghana
Google Africa
Internet in Africa
Kay Kgonyama
Metro Fibre
Next Billion Users
people card
Project Link
Public Policy
Search
Uganda
YouTube Africa
YouTube Awards
YouTube Creators
YouTubeBlack
Archive
2021
Jan
2020
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2019
Nov
Oct
Aug
Jul
Apr
Mar
Feb
2018
Nov
Oct
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Jul
Jun
May
Mar
Feb
2016
Dec
Nov
Oct
Sep
Jul
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Feed
We Love Feedback
Do you want to respond to a post or give us feedback? Please visit our
discussion group
.
